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HeroBaby天赋力我们有个很有来头的名字Hero

来源: 作者: 2019-11-21 14:52:52

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顶级的跑车不仅在于其华丽的外壳,更在于其奢侈级发动机带来的风驰电掣的感觉。同样,高端的好奶粉,更需要选用优质奶源。Hero Baby天赋力来自瑞士,所属的禾儿优(Hero)集团,在世界婴幼儿食品领域可谓是远近闻名。试问,时至今日已有129年历史的禾儿优(Hero)集团在创业之路上历经多少风雨沧桑呢?

  众所周知,禾儿优(Hero)集团于1886年在瑞士北部城市伦茨堡正式创立。两位年轻的创业者 勤奋努力的果酱工人Gustav Henckell与经验丰富的果农Gustav Zeiler,二人优势互补,共同创办了名为 Konserven fabric Henckell Zeiler 的蔬果加工厂。于是,怀揣着梦想的两个年轻人齐心协力,创造出禾儿优(Hero)集团的雏形。三年后,由于Gustav Zeiler的离开,Carl Roth代替了Gustav Zeiler的位置,并将工厂更名为 Henckell Roth 。 1910年,公司正式更名为Hero公司,Hero品牌正式诞生。有些品牌的设计灵感是源自一则历史故事,有些品牌取名来源于原始设计,那么Hero的取名是从何而来的呢?原来这灵感一是源于Henckell名字的前两个字母 He 和 Roth 的前两个字母 Ro ,构成 Hero ,而另一灵感的说法则是源自Hero最早铁罐产品的形状,字母H,R和O都形似产品的铁罐包装。无论是为了感怀两位年轻创业者,还是纪念Hero最早设计的铁罐产品,禾儿优(Hero)在迎接挑战,拥抱未来的脚步永不停歇,视野从未低垂。

  自1914年起,禾儿优(Hero)初创开拓全球市场,迈出国际化步伐,一路稳健扩张,历经百年沧桑,足迹遍布全球,主要集中在欧洲,北美以及中东和非洲。如今,瑞士禾儿优(Hero)集团继续在它爱的征程上扩充版图。2014年,来到中国的Hero Baby,拥有享誉欧洲如钻石般珍贵的Nutrasense配方,带着旗下备受大众关注的Hero Baby天赋力婴幼儿正式进入中国市场,以期能够为数以千万计的中国宝宝们带来更加健康、营养的生活和茁壮成长的保证。 

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